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The fear of a brand repositioning Consumers demand a reflection of their own identity Master Thesis
Leeuwen, E. van
December 2011 -
The impact of cause-related marketing on attitude towards the cause Master Thesis
Caspel, J.J. van
December 2011 -
Brand preference on beer Drivers that influence consumers on their decision Master Thesis
Drosos, D.I.
December 2011 -
The Feyenoord community An analysis of the effects of fans’ brand attitude on Feyenoord’s reputation Master Thesis
Groot, N.S.L. de
December 2011 -
Listen to me! An investigation into the factors that enhance the perceived credibility of firm created electronic word-of-mouth messages concerning brands Master Thesis
Osinga, M.
December 2011 -
The influence of the product creator on product valuation The role of ‘familiarity’, ‘love contribution’, ‘likeability’ and ‘effort and time’ Master Thesis
Reinink, S.
December 2011 -
Premium based sales promotions The effect of free gifts with the purchase of fast moving consumer goods Master Thesis
Kooter, M.
December 2011 -
Adult entertainment industry What influences desire for consumption? Master Thesis
Vleij, C.E.
December 2011