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The influence of a warranty in advertising on consumers’ response The moderating effect of regulatory focus Master Thesis
Theunessen, J.
September 2011 -
Paying the price for making your supervisors love you An exploration into the costs of impression management use in the presence of bystanders Master Thesis
Boerman, L.
September 2011 -
To like is to buy? Research about the loyalty of Facebook users toward the brand they like Master Thesis
Wolfs, J.M.E.
September 2011 -
Thank you, dear company?! An investigation into consumer reaction to gifts with a purchase Master Thesis
Wouw, D. van de
September 2011 -
How ideal are idealized images? The influence of ad-self-congruency on advertising effectiveness in the beauty industry Master Thesis
Huurman, E.H.J.
September 2011 -
Do beliefs make the gift? An analysis of the relationship between premium-product fit and consumers’ beliefs about brands’ intentions for premium promotions, and their effect on promotion success Master Thesis
Sousa Montes Ferreira Barbosa, F.
September 2011 -
The influence of free gifts on consumers’ purchase intention Direct or save the best for last? Master Thesis
Vrolijk, L.W.
September 2011 -
The value of sales Customer prioritization implementation in the intermediate chemicals market Master Thesis
Graaf, F.E. de
September 2011