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The goal gradient effect in action Manipulating customers’ walking speed in the retail environment Master Thesis
Porth, P.
December 2011 -
How do brand names influence brand perceptions The role of case and abbreviations Master Thesis
Jong, D.M.C. 't
December 2011 -
The role of logos during incidental consumer brand encounters on brand choice Master Thesis
Godvliet, B.M.P.
December 2011 -
Brand communications in people’s second language The effects of using technical language Master Thesis
Verheijen, J.L.M.
December 2011 -
Others’ morality – a standard or an excuse? How the unbalanced moral self and others’ morality influence green consumer behavior Master Thesis
Todorova, V.
December 2011 -
Effectiveness of comparative advertising in eastern Europe Master Thesis
Bozhkov, D.E.
December 2011 -
The effects of social media usage in the fuzzy front end on products’ success Master Thesis
Sielhorst, L.M.C.
December 2011 -
How emotions influence advice-giving Master Thesis
Zwinkels, M.M.
December 2011