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Giving in your own interest? The influence of social value orientation on gift-purchasing behavior Master Thesis
Haaster, A.E.M. van
March 2012 -
Contemporizing the authentic brand Adding a new feature by means of causation Master Thesis
Verbeek, R.B.
March 2012 -
Luxury for the masses The effect of masstige on luxury brand evaluations in the fashion industry Master Thesis
Richardson, C.Z.
March 2012 -
To like or not to like: the effect on brand loyalty whether liking a brand community on Facebook increases brand loyalty, a case of Samsung Mobile Master Thesis
Niamat, Z.Z.
March 2012 -
Performance goal orientation in context How team identity moderates the influence of performance goal orientation on performance outcomes Master Thesis
Rijn, J.J.M. van
March 2012 -
Optimizing online marketing for destination marketing organizations Master Thesis
Duijvestijn, K.D.
March 2012 -
The impact of sales encounters on brand loyalty in a retail setting Master Thesis
Ramroach, D.B.
March 2012 -
The effect of brand personality on brand loyalty Does product type make a difference? Master Thesis
Lin, L.
March 2012