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Self-gifts Understanding buying behavior and implications for marketing management Master Thesis
Djavakhadze, N.
March 2012 -
The effect of the perception of process technology on consumers’ overall product evaluation Master Thesis
Klein, A.
March 2012 -
Can internationally orientated startup firms obtain more performance from marketing campaigns on the social media than start-up firms who do not make use of the social media Master Thesis
Askarian, S.A.
March 2012 -
The positioning of a professional soccer TV channel Triggers and barriers for adoption of Eredivisie Live Master Thesis
Leeuw, C.C.D.H. de
March 2012 -
Color your food!? How traffic light labels reinforce categorical biases of nutrition quality and quantity Master Thesis
Reber, M.F.
March 2012 -
What are important signals in consumer decision making How health claims, price and certification seals are valued in a grocery store Master Thesis
Wolfshaar, F.H. van de
March 2012 -
Emotionally giving A study on the influence of specific emotions on the gift giving decision Master Thesis
Gkotsopoulou, K.G.
March 2012 -
Investigating differences between free gifts and free samples and the role of timing Master Thesis
Toelaram, S.
March 2012