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Sparkling enforcer. Celebrity or self-created endorser. Just like you? A research to define what type of endorsement works best for Jillz’ printed advertisements with the intention of increasing brand awareness and purchase intention Master Thesis
Waal, A.M. van der
June 2012 -
The good, the bad and the ugly The impact of endorser publicity on the perceived brand image of product placements in music videos Master Thesis
Luijkx, M.J.M.
June 2012 -
The power of Larry’s retwittering How tweet characteristics influence movie evaluations Master Thesis
Chen, N.
June 2012 -
Loyalty of subscribers? Getting more insight in the subscribers of the Efteling Master Thesis
Roovers, C.M.E.
June 2012 -
When using nutrition information goes wrong A demonstration of the unit effect in food labels Master Thesis
Grelich, L.C.
June 2012 -
The effect of the presence of quality related visual signals on purchase intentions The case of Bellagio toilets in Costa Rican market Master Thesis
Grynspan, A.I.
June 2012 -
The soul is born old but grows young Targeting the baby boomer generation through the notion of self-perceived age Master Thesis
Veryser, J.
June 2012 -
Consumers’ preference for single versus multifunctional products Master Thesis
Schol, A.H.I.
June 2012