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The impact of abstraction of language on companies’ legitimacy after crises An experiment on how consumers perceive the ‘power of words’ Master Thesis
Giesen, A.C.
June 2012 -
Best-practice labeling What sustainable labeling strategies best depict consumer preferences and increase the probability of purchase? Master Thesis
Boer, M. de
June 2012 -
Exploratory insights in online purchase funnel dynamics Determining drivers of consumer behavior Master Thesis
Jong, S. de
June 2012 -
The actor & the product: do they have to match? a study into the effectiveness of source congruity in the practice of product placements Master Thesis
Meer, A.M. van der
June 2012 -
Drivers of e-advertising success Online ad characteristics and their effect on ad effectiveness Master Thesis
Graca, N.
June 2012 -
Fair play via fair pay A PWYW pricing strategy for Faitrade Master Thesis
Ven, L.E. van de
September 2012 -
Copycat behavior When are brand imitations successful? Master Thesis
Elberse, E.
September 2012 -
Influencing sustainable consumption How the influence of others affects the preference for different product categories Master Thesis
Hooijmans, S.A.
September 2012