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More than just a gift A study on gender, role & need for uniqueness in gift-giving Master Thesis
Berghüser, S.M.
September 2012 -
The opportunities of gastronomy within a post-industrial city’s re-branding process The case of Torino Master Thesis
Alpe, S.A.
September 2012 -
Do you believe that a company is working conscientiously? The influence of certification seals, product claims and price Master Thesis
Waes, H.U.P. van
September 2012 -
Signaling quality to consumers: worthwhile or waste of time? the effect of certification seals, warranties and benefit claims on purchase intention Master Thesis
Wesselman, M.J.L.
September 2012 -
The organic halo How ‘organic’ claims impact taste, health and consumption intention perceptions of food products Master Thesis
Hombrink, M.E.
September 2012 -
What signals can do for new brands The effect of certification seal, money back guarantee and health claims on consumer decision making Master Thesis
Sande, G.C. van der
September 2012 -
Premiums for sustainable consumption Using premiums to change consumers’ attitude and intention to compensate for CO2 emissions from flying Master Thesis
Hoeven, J.P. van de
September 2012 -
Targeting tomorrows graduates By using the instrumental-symbolic framework Master Thesis
Berkhof, T.
September 2012