-
Targeting tomorrows graduates By using the instrumental-symbolic framework Master Thesis
Berkhof, T.
September 2012 -
Predicting success with Twitter An empirical study analysing the power of tweets to predict game success prior to release Master Thesis
Pieper, C.M.
September 2012 -
The power of influentials in offline word-of-mouth Are you influenced by your friends? Master Thesis
Griffioen, T.H.
September 2012 -
The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand Master Thesis
Lugtenberg, I.H.M.
September 2012 -
Exploration of the mechanisms and factors influencing consumer preferences for local brands and global brands in product categories with different degrees of local embeddedness Master Thesis
Bella, M.
September 2012 -
How creator familiarization influences consumers’ product valuation Implications of 'trust’, ‘likeability’, ‘sensory experience’ and a ‘personal touch’ Master Thesis
Sibma, S.H.A.E.
September 2012 -
Groupon promotions and consumers’ expected quality Master Thesis
Lai, G.S.
September 2012 -
Groupon customers’ expenditures Master Thesis
Smeets, Y.C.J.
September 2012