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Ethno-marketing: the influence of ethno-focused advertisements on the buying intention of L’Oréal cosmetics what is the effect of approaching creole women as being ‘creole’ in ads on their buying intention of L’Oréal cosmetics? Master Thesis
Donk, C.T.C.
September 2012 -
Hospital brand equity The role of doctor reputation Master Thesis
Li, B.
September 2012 -
The role of a retail brand when buying a solar system An exploratory qualitative framework analysis to understand the purchase decision and brand-choice process of Dutch households Master Thesis
Overgaauw, M.B.J.
September 2012 -
How can a brand reach the status of a prototype brand or ideal brand to gain more value sales? Master Thesis
Fung-A-Loi, C.A.
September 2012 -
September 2012
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Do fair-trade signals influence purchase intention of chocolate brands? How process-related product certification seals and claims are valued by consumers Master Thesis
Hoek, B.S. van der
September 2012 -
The effect of fair-trade signals on coffee brands How process-related product certification seals and claims are valued in the supermarket Master Thesis
Iperen, D. van
September 2012 -
Language effects in advertising Dubbing vs. subtitling and the effect of perceived globalness Master Thesis
Groningen, L.A. van
September 2012