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The influence of upward social comparison on conspicuous consumption, in the context of social media Master Thesis
Otten, Sanne
July 2017 -
Brand Communities in Financial Services: An Assessment of the Determinants of Customer Loyalty to Social Trading Platforms Master Thesis
Spieker, Robert
July 2017 -
It’s in the User’s Hands: Empirical Evidence on the Impact of Financial App Usage on Financial Literacy and Personal Financial Behavior Master Thesis
Muchitsch, Niko
July 2017 -
A salesman back from the death - State of the art B2B Research Master Thesis
Chin Kwie Joe, Milton
July 2017 -
Pay now vs. pay later: stability of choices and satisfaction when paying online is nudged Master Thesis
Peters, Giel
July 2017 -
CFC-Tailored Message Framing and its Effect on Sunscreen Use Behavior Master Thesis
Zeiger, Lisa
July 2017 -
The Effectiveness of Push vs. Pull Advertisement in Social Media - An Investigation of Marketing Methods on the Mobile Social Network Instagram Master Thesis
Lange, Franziska
July 2017 -
Mobile Marketing: Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings Master Thesis
Kaiser, Alena
July 2017