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Increasing awareness of sustainable brands: How third-party endorser impact attitude and purchase intention for a sustainable brand Master Thesis
Serwuschok, Laura
July 2016 -
Buying motives and framing of local food Master Thesis
Hoek, Rick
July 2016 -
Sustainability marketing communication in the beauty industry: how does the ideal sustainability advertisement in the beauty industry look like? Master Thesis
Fazli, Patrizia
July 2016 -
Current health trend: a qualitative research about perceptions and behaviours towards the current health trend Master Thesis
Snel, Mariska
July 2016 -
Press START to Play - A Study of Motivations and Consumption of Single Player Videogames Master Thesis
Kuppili Venkata Tarun, Tarun
July 2016 -
Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility? Master Thesis
Heestermans, Imme
July 2016 -
Consuming Alone or with Others: The Role of Perceived Time Affluence Master Thesis
Jamieson, Natalie
July 2016 -
The role of status signaling and licensing in overspending on green car purchases Master Thesis
Mandaiker, Paul
July 2016