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The relationship between consumer confidence and brand switching behavior Master Thesis
Kamphuis, J.
December 2009 -
Brands can piggyback on competitors advertising Master Thesis
Segers, R.A.P.
December 2009 -
The use of third party organization endorsements in advertisements An effective way to influence consumers? Master Thesis
Ruikes, A.R.M.
December 2009 -
Participation in customer co-creation What influences the customer? Master Thesis
Willems, A.A.A.
December 2009 -
How customer-employee relationships generate satisfaction and positive word-of-mouth Master Thesis
Graafsma, E.F.J.
December 2009 -
Beauty lies in the eyes of the make-up consumer Private labels in the make-up industry Master Thesis
Lon, S.
December 2009 -
The effects of country-of-origin on consumers’ brand attitude in the luxury goods category Master Thesis
Raber, S.D.
December 2009 -
Cause related marketing A way to convert consumers into promoters? Master Thesis
Mihai, D.C.
December 2009