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Brand switching behavior due to a collectable premium Can a collectable premium create a switching intention from a national brand to a private label brand? Master Thesis
Vermaak, R.A.
September 2011 -
The aftermath of product placement in popular TV-series Social media Master Thesis
Haaren, L.M. van
September 2011 -
The changing lifestyle of men Men’s grooming in the Netherlands Master Thesis
Yuen, C.Y.
September 2011 -
A colorful brand logo: effective or not? the effect of color in brand logo design on consumers´ perceptions Master Thesis
Roobol, T.
September 2011 -
Is the Dutch do-it-yourself market ready for (bricks-and-)clicks? A research for the true reasons why the Dutch do-it-yourself market is so far behind with online activities Master Thesis
Ende, P.J.S. van den
September 2011 -
Gift giving The influence of demographic variables and different relationship-types on givers’ selection of birthday gifts Master Thesis
Wagner, Y.V.V.
September 2011 -
Online teaser advertising in the movie industry Master Thesis
Heuvel, M. van den
September 2011 -
Does elevation promote green consumption? Master Thesis
Romanenko, V.V.
September 2011