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Fear in advertising The effect of concrete versus abstract fear appeals on self-positivity bias Master Thesis
Zenin, A.I.
September 2011 -
Consumer reviews on the internet A study on the effect of online review elements on the willingness to buy Master Thesis
Vonk, M.
September 2011 -
Improving the Erasmus Sport Centre fitness facility Mapping consumers and testing the effectiveness of interventions Master Thesis
Touw, D.
September 2011 -
The role of emotions in self-gift and other-gift giving Master Thesis
Zhuang, C.
September 2011 -
Factors explaining the relative price difference for the same consumer electronic products offered online and offline The establishment and role of factors causing price differences between online and offline retailers across different products, product categories and brands Master Thesis
Maarschalkerweerd, J.R.
September 2011 -
Single or multiple athletes in your advertisement The influence on the effectiveness of the advertisement Master Thesis
Hermsen, J.G.P.
September 2011 -
Diversity in teams as a source of creativity and performance Master Thesis
Bakker, A.C.M.
September 2011 -
Can brands survive in the era of private labels? Category specific strategies for national brands to strengthen market position over private labels Master Thesis
Ahmedchik, N.F.
September 2011