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How emotions influence advice-giving Master Thesis
Zwinkels, M.M.
December 2011 -
Putting Justin Bieber to the test: is his brand truly iconic? a look into the central and iconic features of a superstar brand Master Thesis
Hoekema, S.J.
December 2011 -
Reaping the benefits of the social revolution Motivators behind spreading the word Master Thesis
Kemp, W.
December 2011 -
Premium-based promotions through the eyes of the consumers Master Thesis
Oduber, J.S.
December 2011 -
Enrolment in loyalty platforms The influence of regulatory focus on people’s enrolment intentions Master Thesis
Wong-Lun-Hing, L.R.
December 2011 -
The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement Master Thesis
Kop, W.J.
December 2011 -
Others’ morality – a standard or an excuse? How the unbalanced moral self and others’ morality influence green consumer behavior Master Thesis
Todorova, V.
December 2011 -
Corporate social responsibility and consumer behavior The moderating effect of brand personality Master Thesis
Ripping, F.
December 2011