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The effectiveness of free gifts, free samples and their time of introduction on the consumers Master Thesis
Zhekova, I.Z.
December 2011 -
The influence of free gift characteristics on purchase intentions, deal evaluation & perceptions of manipulative intent Master Thesis
Hamadyk, A.
December 2011 -
Better than the competitor! A research about the effectiveness of different types of comparative claims Master Thesis
Kruithof, J.
December 2011 -
Marketing in the fashion blogosphere Master Thesis
Loppies, W.
December 2011 -
Spreading the word online Factors that influence consumers engaging in electronic word-of-mouth Master Thesis
Bhogal, D.S.
December 2011 -
Differences in Dutch consumers’ attitudes towards Dutch and English advertisements Master Thesis
Ruijters, T.H.W.
December 2011 -
Luxury online Can luxury fashion brands operate online and still keep a sense of luxury? Master Thesis
Loppies, A.
December 2011 -
The Dutch health logo ‘Ik Kies Bewust’ What’s it worth? Master Thesis
Hak, D.C.A.
December 2011