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The impact of sales encounters on brand loyalty in a retail setting Master Thesis
Ramroach, D.B.
March 2012 -
The fruits of one’s own labors Master Thesis
Eijk, S. van
March 2012 -
The role of relationships in online gift shopping Master Thesis
Pancham, A.S.
March 2012 -
Free gift with purchase On the timing of announcement of premium and sample gift promotions Master Thesis
Huisman, S.
March 2012 -
How to design a successful viral marketing campaign Identifying the factors that influence a viral marketing campaign Master Thesis
Vervelde, J.H.
March 2012 -
The influence of brand heritage in the Dutch cosmetics market Master Thesis
Urbàn, E.G.
March 2012 -
Cover girl Minority and mainstream evaluations of diverse models in female orientated recruitment advertising Master Thesis
El Haddioui, F.
March 2012 -
H&M with Gisele Bündchen or Karl or Lagerfeld for H&M A case of celebrity endorsement versus celebrity co-branding Master Thesis
Chou, C.N.
March 2012