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How to market an unfamiliar company on Facebook? The moderating effect of brand familiarity on the value of a Facebook page and online word of mouth Master Thesis
Blok, C.M. de
March 2012 -
The influence of new third party assurance seals on online consumer behavior Master Thesis
Huijzer, L.
March 2012 -
Transformational leadership and servant leadership: a subordinate’s perspective effects of leadership style on perceived effectiveness, organisational commitment, need satisfaction and work engagement Master Thesis
Alkema, J.
March 2012 -
Event sponsorship: assessing image transfer from sponsor to event can sponsors provide value for the sponsored event through means of their image? Master Thesis
Smith, A.
March 2012 -
Sense the difference The effect of gender-specific scents on negotiation behavior Master Thesis
Peneva, M.S.
June 2012 -
Advertising effectiveness for new service launch Master Thesis
Kovalenko, V.M.
June 2012 -
The influence of product target information on ad evaluations and purchase intention in private and social settings Master Thesis
Marajie, M. el
June 2012 -
Success factors of online marketing incentives like daily deals Master Thesis
Kamphuis, M.A.
June 2012