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Local product perception in Romania An exploratory study of current preferences and future trends Master Thesis
Cismasu, I.
September 2012 -
The impact of social media on customer loyalty A research into the influence of effective use of social media on consumer loyalty in the football industry Master Thesis
Wijnen, C.J. van
September 2012 -
The perfect partner To enhance the evaluation of a brand alliance Master Thesis
Ly, E.
September 2012 -
An ethnographic study of children’s out of home beverage consumption Master Thesis
Nieukerk, M.B.
September 2012 -
Een onderzoek naar de sociale media strategie van Roland Garros Master Thesis
Zwan, J.Z. van der
September 2012 -
How to converge different interests into a common mindset? An investigation into the norms and standards required for theorizing the knowledge hub for unleashing the co-creative powers in the umbrella brand international city of peace and justice Master Thesis
Oostdam, A.M.J.
September 2012 -
Brand image transfer around mega events and the influence of sponsorship leveraging through social media The example of the London 2012 Olympic Games Master Thesis
Janssen, V.P.G.
September 2012 -
From Groupon price promotions to purchase intentions at full prices The mediating role of perceived quality Master Thesis
Kordos, N.
September 2012