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The influence of charity glossy Pink Ribbon on the image of Sanoma Uitgevers A research among advertisers Master Thesis
Timmerman, M.
September 2009 -
Because I’m worth it Celebrity branding in the fragrance industry Master Thesis
Ye, Y.Y.
September 2009 -
The effect of the economic recession on store brand share in consumer purchases A study to investigate the impact of the recession at the individual consumer level, across different product categories Master Thesis
Strien, A.L. van
September 2009 -
Co-branding Length of co-branding agreement and brand equity consistency Master Thesis
Lin, Y.
September 2009 -
Advergames as a means to build consumer-based brand equity Master Thesis
Straeten, M.G.H. van
September 2009 -
Olanda: l’immagine di un paese the image of The Netherlands in the minds of the Italian youth Master Thesis
Steen, I. van der
September 2009 -
The influence of stress on the strength of global brands A study about the influence of worldwide threats on the preference of Dutch consumers for global or local brands in the fast moving consumer goods sector Master Thesis
Bergh, P. van den
September 2009 -
Brand community: it’s better to give than to receive motives for membership and their influence on participation Master Thesis
Bruijn, J. de
September 2009