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Black Friday Shopping Frenzy: A Study of How Social Media is Influencing the Purchase Decision of Bargain Hunters on Special Dates Master Thesis
Chen, Chang
July 2017 -
The Dutch thriftiness: A cultural investigation into a national archetype Master Thesis
Gigou, Guilhem
July 2017 -
Corporate Social Responsibility marketing in the fashion industry: Luxury vs. Fast Fashion Master Thesis
Egner, Nina
July 2017 -
What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty Master Thesis
Kroft, Tessa
July 2017 -
The Role of Ethics in M&As Master Thesis
Atuma, Linda
July 2017 -
The Impact of Acquirer Characteristics on Consumers: How the Product Portfolio Diversification impacts Consumers’ Attitude towards the Acquired Brand Master Thesis
Brunhuber, Maria
July 2017 -
"This App is So Me": The Influence of Identity and Social Sharing on Young Adults’ Mobile App Preference and Willingness to Pay Master Thesis
Bergoč, Nina
July 2017 -
From Company Focus to Customer Focus: Customer Preference in the Confectionery Business during the Pre-Purchase Stage Master Thesis
Hoorn, Fiona
July 2017