What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty

Additional Metadata
Keywords	Acquisitions, Consumer brand loyalty, Brand switching, Brand Redeployment Strategy, Brand Attachment, brand betrayal
Thesis Advisor	Maira, E., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/40084
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kroft, Tessa. (2017). What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty. In Marketing Management.http://hdl.handle.net/2105/40084

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