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Next-generation product branding and consumer’s response How does the next-generation branding strategy affect consumers’ response to the new product? Master Thesis
Baumann, M.
February 2013 -
The role of corporate image and brand image in the loyalty toward next product generations Master Thesis
Talman, E.S.
February 2013 -
The effect of the level of executive compensation in nonprofits on trust and intention to donate How to avert the negative effects from high executive salaries in nonprofits Master Thesis
Bos, S.
February 2013 -
Successful mobile marketing for luxury brands Experience innovation….let senses go mobile! Master Thesis
Krayenhoff, M.E.
February 2013 -
What matters more: CSR activities or sustainability leadership? A research on the influence of CSR activities and sustainability leadership on follower behavior at work Master Thesis
Uysal, S.
February 2013 -
The impact of negative and positive spillover effects in a co-branded context Master Thesis
Krauel, C.
February 2013 -
The influence of user reviews on sales A test of self-perception theory in the eWOM context Master Thesis
Chevalier, R.N.
February 2013 -
The effects of state involvement on oil companies’ collaboration choices in international transactions How state involvement influences international collaboration decisions in the oil industry Master Thesis
Jong, A.K. de
February 2013