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Successful mobile marketing for luxury brands Experience innovation….let senses go mobile! Master Thesis
Krayenhoff, M.E.
February 2013 -
The effects of state involvement on oil companies’ collaboration choices in international transactions How state involvement influences international collaboration decisions in the oil industry Master Thesis
Jong, A.K. de
February 2013 -
The impact of negative and positive spillover effects in a co-branded context Master Thesis
Krauel, C.
February 2013 -
The influence of user reviews on sales A test of self-perception theory in the eWOM context Master Thesis
Chevalier, R.N.
February 2013 -
Next-generation product branding and consumer’s response How does the next-generation branding strategy affect consumers’ response to the new product? Master Thesis
Baumann, M.
February 2013 -
The role of corporate image and brand image in the loyalty toward next product generations Master Thesis
Talman, E.S.
February 2013 -
The effect of relational ownership on corporate social performance Master Thesis
Veldman, A.R.
February 2013 -
The impact of central bank communication and its media coverage on financial stability A cross-country study Master Thesis
Doğan, S.
February 2013