Media & Creative Industries
Collection
Collection
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Between linear television and the second screen An analysis of user comment engagement on Desafio Bulgaria’s Instagram account Master Thesis
Goneva, Teodora
January 2024 -
Storingtelling in the Age of TikTok Decoding the success of YA book promotions Master Thesis
Doyard, Léonore
January 2024 -
Artificially Creative Intelligent How advertising professionals perceive generative artificial intelligence (GAI) as a tool for concept development and its effect on their creative identity Master Thesis
Amstel, Anna van
January 2024 -
The Rare Impact: “Rare Beauty Is as Real as It Can Get on Social Media” A qualitative study of how Generation Z perceives the portrayal of authenticity in Rare Beauty’s marketing content on Instagram. Master Thesis
Gold, Stella
January 2024 -
Authenticity as viewed from the Producer Understanding how artists view authenticity within the context of category spanning Master Thesis
Christodoulou, Joshua
January 2024 -
How Nike creates its brand identity through Instagram A Thematic Analysis of Nike Master Thesis
Santen, Niels van
January 2024 -
Making it in a Man’s World A Thematic Analysis of Olympic Women Athletes Self-representation on Instagram Master Thesis
Andrejevaitė, Laisvyda
January 2024 -
Shaping What Shapes Us A Qualitative Inquiry on How Leaders Employ Media to foster Positive Impact in Organizations and Society Master Thesis
Cruz Garcia, Nico
January 2024