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Media & Creative Industries

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A series from Erasmus School of History, Culture and Communication
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    Is authenticity really as 'real' as we think? A qualitative study on the degree of authenticity in influencers' mental health posts on Instagram Master Thesis

    Cornelis, Ilsa

    January 2024
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    Between linear television and the second screen An analysis of user comment engagement on Desafio Bulgaria’s Instagram account Master Thesis

    Goneva, Teodora

    January 2024
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    Storingtelling in the Age of TikTok Decoding the success of YA book promotions Master Thesis

    Doyard, Léonore

    January 2024
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    The Rare Impact: “Rare Beauty Is as Real as It Can Get on Social Media” A qualitative study of how Generation Z perceives the portrayal of authenticity in Rare Beauty’s marketing content on Instagram. Master Thesis

    Gold, Stella

    January 2024
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    Authenticity as viewed from the Producer Understanding how artists view authenticity within the context of category spanning Master Thesis

    Christodoulou, Joshua

    January 2024
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    How Nike creates its brand identity through Instagram A Thematic Analysis of Nike Master Thesis

    Santen, Niels van

    January 2024
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    Making it in a Man’s World A Thematic Analysis of Olympic Women Athletes Self-representation on Instagram Master Thesis

    Andrejevaitė, Laisvyda

    January 2024
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    Shaping What Shapes Us A Qualitative Inquiry on How Leaders Employ Media to foster Positive Impact in Organizations and Society Master Thesis

    Cruz Garcia, Nico

    January 2024
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