Media & Creative Industries
Collection
Collection
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Taste in Chinese culture and Western Luxury Brands: Exploring young Chinese Customers' perceptions of Chinese culture elements in Western advertising Master Thesis
Huijia Cheng
June 2022 -
K-Pop Fandom Uniting Through The World Wide Web A Comparative Study of How Transcultural K-Pop Communities of Southeast Asia and North America Region Give Meaning to Social Media Master Thesis
Clara Benecia
June 2022 -
Why are Discord social communities gaining popularity? A case study of the ChillZone Discord server Master Thesis
Vu Ha Dao
June 2022 -
The path to success – The challenges female entrepreneurs in the creative industries face And the strategies they utilize to overcome them Master Thesis
Priscila de Almeida Antunes
June 2022 -
Exploring Rotterdam with Pokémon GO: An ethnographic study of locative media Master Thesis
Haoshan Dong
June 2022 -
Amazon Prime Video's arrival in live football streaming: a shift in Millennials' habits of watching the Ligue 1 Master Thesis
Ynès Dovonou
June 2022 -
Designer Bags and Designing Me: An Exploration of the Role of Micro-Influencers within the Luxury Brand Management Strategy Master Thesis
Cherisse Dsouza
June 2022 -
A hype or here to stay? How and why companies use podcasting as a Content Marketing tool An exploratory study on the use of corporate podcasts Master Thesis
Pim Duteweert
June 2022