Media & Creative Industries
Collection
Collection
-
One Identity, Two Storylines The evolution of Apple’s organizational identity in the face of corporate branding through advertisemen Master Thesis
Huijstee, Maartje van
June 2020 -
Latin Music as a Genre in the American Market ‘What are the similarities and differences in the classification of successful music elements in Latin songs of the last decade according to critics and consumers?’ Master Thesis
Jaques Oliveira dos Santos, Nicole and Verboord, M.
June 2020 -
PLAYIFICATION AND GAMIFICATION IN SOCIAL MARKETING Master Thesis
Kaasik, Kärt
June 2020 -
Come Play Along! An Exploration of How Advertisers are Using Playful Strategies in Print Advertising Master Thesis
Karels, Alysa
June 2020 -
The Hype of Art Online The perception of art in the digital era Master Thesis
Krämer, Marleen
June 2020 -
The Cult of the Line: How streetwear products became status symbols A qualitative research examining the value of cultural credibility for enhancing reputation of streetwear brands Master Thesis
Kraševec, Pia
June 2020 -
Online art for everybody’s sake How emerging visual artists market their personal brand on social media Master Thesis
Lechner, Marie
June 2020 -
Saving mortality with immorality A study exploring the justification of immoral characters in movies and series Master Thesis
Lelij, Denny van der
June 2020