Liking” a brand page on Facebook; the effect of product involvement, brand loyalty and attitude to the brand on the consumer’s intention to “like” on Facebook and the effect of it on his intention to purchase and have a positive word of mouth.

Additional Metadata
Thesis Advisor	Dellaert, Prof.Dr.Ir. B.G.C.
Persistent URL	hdl.handle.net/2105/11414
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Panagopoulou, E. (2012, July 2). Liking” a brand page on Facebook; the effect of product involvement, brand loyalty and attitude to the brand on the consumer’s intention to “like” on Facebook and the effect of it on his intention to purchase and have a positive word of mouth.. Business Economics. Retrieved from http://hdl.handle.net/2105/11414

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