Spokesperson Effectiveness of Attractive Males versus Successful Males in Advertising

Advertising has the power to persuade, to influence the mind and shape destiny. It has the power to change markets and improve profit margins. In the short-term, advertising conveys new information, builds awareness and enhances credibility. In the long-term, it conveys brand image, attaches emotional values to the brand (which generates loyalty), and builds positive reputation. The most important role of advertising is the help to increase sales by creating awareness. As consumers become acquainted with different products from different brands, a decision is made to purchase these products based on the information they have about the brand. Therefore, the more advertising, the more information the consumer receives about the brand. Besides from creating brand awareness, advertising can be used to make a brand more popular within its core target audience. Moreover, the expenditure made on advertisement can boost the profits of the company.