Virtual Try-On Technology

The internet together with the fast growing power of computer technology has proven to be a forceful channel for sale of apparel products. The online shopping environment has seen a wide range of innovation that will continue to attract consumers to the market. However, the challenge for retailers is to make online shopping for clothes a more enjoyable, effective and profitable way of buying clothes than traditional home shopping has been until now. Thanks to the growing online shopping environment and the speed of internet technology, we have seen the creation of 3D body scanners, automatic body measurement, the customization of existing styles and Virtual-Try-On visualization techniques. The idea of such technologies is to minimize the negative feelings of consumers towards buying clothing online.