Are female investors driven dierently by sentiments than male investors?

In this study we will look at gender dierences in sentiment driven investing. It extends a study by Kaplanski et al. [15] on the in uence of sentiment on risk and return expectations and future trading plans. The gender dierences in risk and return expectations and trading plans are researched, as well as the gender dierences in sentiment and sentiment-creating factors. Lastly, we have also researched the in uence of a sentiment index, consisting of a linear combination of the sentiment-creating variables, on the risk and return expectations and trading plans for men and women separately. We nd that men expect higher returns and a lower volatility than women and that men trade more. We also nd that men and women have no dierence in their general feeling and weather perception. They do however dier in the fact that men have a favorite sports team more often than women and that men suer less from Seasonal Aective Disorder (SAD) than women. When examining the relationship between sentiment and investing for men and women with the sentiment index, we nd no signicant relation between sentiment and expected risk and return. We do nd gender dierences in sentiment driven trading plans, more positive sentiment directs women more towards buying instead of selling than men.