2013-09-18
When CSR feels right: regulatory fit in brand-cause partnerships
Publication
Publication
About avoidance of the band and approaching of the good : an NGO perspective
| Additional Metadata | |
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| , , , | |
| Rekom, J. van, Berens, G.A.J.M. | |
| hdl.handle.net/2105/20001 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Oosting, J.J. (2013, September 18). When CSR feels right: regulatory fit in brand-cause partnerships: About avoidance of the band and approaching of the good : an NGO perspective. Marketing Management. Retrieved from http://hdl.handle.net/2105/20001 |
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