2013-09-18
When CSR feels right: regulatory fit in brand-cause partnerships
Publication
Publication
About avoidance of the band and approaching of the good : an NGO perspective
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/20001 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Oosting, J.J. (2013, September 18). When CSR feels right: regulatory fit in brand-cause partnerships. Marketing Management. Retrieved from http://hdl.handle.net/2105/20001
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