When CSR feels right: regulatory fit in brand-cause partnerships: About avoidance of the band and approaching of the good : an NGO perspective

Additional Metadata
Keywords	Corporate social responsibility (CSR), Regulatory fit, Non governmental organisations (NGOs), Brand cause relationships
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/20001
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oosting, J.J. (2013). When CSR feels right: regulatory fit in brand-cause partnerships: About avoidance of the band and approaching of the good : an NGO perspective. In Marketing Management.http://hdl.handle.net/2105/20001

When CSR feels right: regulatory fit in brand-cause partnerships