Marketing Management
Collection
Collection
-
The influence of front-of-pack nutrition labels on consumer behavior Master Thesis
Fijnheer, Maxime
February 2019 -
Making earplugs earristible - Nudging sales of earplugs at an online ticket provider Master Thesis
Ras, Laurens
February 2019 -
The moderating effect of consumers' perceived cost unfairness on the effect of perceived advertising expenditures on perceived product quality and purchase intentions Master Thesis
Kievits, Linda
January 2019 -
Is Rainforest Alliance Label an important factor of coffee bean purchase behavior? Master Thesis
Lin, Heng An
November 2018 -
Social media strategy for the sharing economy: An analysis of the customer engagement on Twitter Master Thesis
Fu, Yu-Ting
November 2018 -
Online privacy concerns & the privacy paradox in light of a privacy-related message and an offer of reward Master Thesis
Georgakopoulou, Alexandra
September 2018 -
Can't be bothered to recycle? Nudging the waste disposal behaviour of fast food consumers Master Thesis
Smits van Oyen, Xenia
September 2018 -
Uncovering the new ways people engage with their music: a study on incidental self-confidence and the type of music shared on online platforms Master Thesis
Ortiz Rojo, Juan
September 2018