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Pixels vs. Patterns: Unravelling the Influence of Digital Fashion on Consumer Perception and the Evolution of Physical Fashion Master Thesis
Clement, Aïsha
August 2024 -
The impact of the attraction effect on food decisions in an online environment moderated by time pressure and healthy lifestyle Master Thesis
Labeij, Bo
August 2024 -
Unveiling the Dynamics of Affective Evaluation: A Study on YouTube Video Content Message and Viewer Engagement Master Thesis
Fernandes, Noa Fernandes
August 2024 -
Exploring the effect of different types and combinations of message strategies and the moderating role of different alcohol levels on risk perception Master Thesis
Appels, Dominique
August 2024 -
The Influence of Digital Product Passports on Sustainable Purchase Intention in the Fashion Industry: Exploring the Potential Mediating Effect of Label Helpfulness and the Role of Psychological Barriers as a Potential Moderator Master Thesis
Allas, Myrèse
August 2024 -
The effects of self-esteem on consumer purchase intentions in the context of the fashion industry Master Thesis
Corocher, Letizia
August 2024 -
Exploring the placemaking process to establish community attachment Master Thesis
van Buren, Jessy
August 2024 -
Building Brand Associations: “Becoming a Global Brand: A Content Analysis of Nike, Apple, and McDonald’s Brand Strategies” Master Thesis
Rudya, Anna
August 2024