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Illuminating health halos surrounding nutrition claims Master Thesis
Hu, Wei Wei
February 2025 -
Reclaiming the Scary Men Corner: Exploring Gym Culture and Consumption Among Dutch Female Gym Goers Master Thesis
Kretschmann, Maura
February 2025 -
The Effect of Social Norms on Purchase Intentions for Sustainable Product Choices Master Thesis
Yildirim, Ufuk
January 2025 -
Beyond Countryside Charm and Metropolitan Vibrance: A Comparative Study on Urban and Rural Place Branding Strategies in the Netherlands Master Thesis
Eidhof, Jennifer
January 2025 -
Advertising in the Age of AI: The Effects of Disclosing AI in Advertising on Consumer Perceptions Master Thesis
Tierolff, Thom
January 2025 -
Effectiveness of Influencer Marketing Strategies in the Promotion of Sustainable Products Master Thesis
Duś, Maja
December 2024 -
By You or for You: Altruistic vs. Egoistic Appeals on Donation Intention of Goods Master Thesis
Chan, Desiree
September 2024 -
Striking a Balance: The Interplay Between Information Richness and Consumer Engagement in Sustainable Fashion Communication Master Thesis
Stuijvenberg, Claire
September 2024