Marketing Management
Collection
Collection
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The impact of disgust on product evaluations, moderated by product type Master Thesis
Gonzalez Maestegui, Paula
May 2020 -
Nudging the Dutch consumer towards healthier snacks in an online supermarket Master Thesis
Wieldraaijer, Jente
April 2020 -
Mind your emotions, mind your wallet, the role of emotion and emotion regulation in consumer behavior Master Thesis
Ludwig, Natsuki
April 2020 -
Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception Master Thesis
Uter, Susanne
March 2020 -
Guilt: the emotion to let people dig deep into their pockets for charity? Master Thesis
Claessens, Mira
March 2020 -
Instagram Usage for Better or for worse: A qualitative study on the tensions regarding Instagram usage for young females Master Thesis
Vangrieken, Sofie
March 2020 -
Political ideology, procedural fairness and tax methods: Analysing the role of psychological and contextual factors on tax fairness perception Master Thesis
Diana, Claire
March 2020 -
The effect of mood on behavioral intentions: A study focusing on a universally adopted product category, alcohol Master Thesis
Hendriks, Timon
March 2020