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Effects of selling national brands at discounters The moderating effect of consumer experience Master Thesis
Maat, M.
June 2009 -
Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products Warm colors versus cool colors Master Thesis
Waanders, N.J.
June 2009 -
The impact of negative reviews on our buying intention Master Thesis
Moti, M.
June 2009 -
A conceptual model Assessing perceived marketing tools and sales performance on commitment and trust in mediating loyalty intention Master Thesis
Baars, D.J.
June 2009 -
Truth and lies in appearance related conversations by teenagers Master Thesis
Yigit, F.
June 2009 -
The effects of individual differences on ingratiation and reciprocal influence tactics An investigation of the salesperson/customer dyad Master Thesis
Heijer, C.M. den
June 2009 -
Does it matter what gift you get? The role of emotions and free gifts in relation to customer loyalty Master Thesis
Meggelen, S. van
June 2009 -
Sport sponsorship response for international small-scale sports events in the Netherlands The effect of consumer attitude on sport sponsorship response Master Thesis
Koolen, R.C.G.
June 2009