Erasmus University Thesis Repository Publications by Year
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  • Breaking Down Nutrition Claims: Exploring Discretizing Unit Formats and Its Influence on Perceived Product Healthiness and Purchase Intentions Master Thesis

    Kortmann, Maaike

    April 2025
  • Cultural Appropriation in Luxury Fashion: Impact on Brand Attitude and Purchase Intentions with a Focus on Designer Identity and Artisan Collaboration Master Thesis

    Slobodskyi, Vladislav

    April 2025
  • Guilt Appeals in Women's Health Supplement Advertisements Master Thesis

    Boros, Gitta

    April 2025
  • Nothing Beats the Original: A Study on Consumer Evaluations of AI-Generated and Human-Created Cover Songs as Mediated by Emotional Connection Master Thesis

    Buijtendijk, Melissa

    March 2025
  • This trip is sponsored! A study on the effect of sponsorship disclosure on eWOM in the context of the travel industry Master Thesis

    van den Heuvel, Noa

    March 2025
  • Educating and entertaining positioning of art museum augmented reality (AR) apps and consumers’ willingness to pay Master Thesis

    Bulmane, Liene

    March 2025
  • Eco-labeling: are message framing and emotions the solution to promote sustainable food products? Master Thesis

    Roecker, Camille

    March 2025
  • Digital Evolution or Revolution: Navigating the Intersection of AI-Generated Imagery, Baby Schema Elements, and Gender Differences in Marketing Psychology Master Thesis

    van Duikeren, Sep

    March 2025
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