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Breaking Down Nutrition Claims: Exploring Discretizing Unit Formats and Its Influence on Perceived Product Healthiness and Purchase Intentions Master Thesis
Kortmann, Maaike
April 2025 -
Cultural Appropriation in Luxury Fashion: Impact on Brand Attitude and Purchase Intentions with a Focus on Designer Identity and Artisan Collaboration Master Thesis
Slobodskyi, Vladislav
April 2025 -
Guilt Appeals in Women's Health Supplement Advertisements Master Thesis
Boros, Gitta
April 2025 -
Nothing Beats the Original: A Study on Consumer Evaluations of AI-Generated and Human-Created Cover Songs as Mediated by Emotional Connection Master Thesis
Buijtendijk, Melissa
March 2025 -
This trip is sponsored! A study on the effect of sponsorship disclosure on eWOM in the context of the travel industry Master Thesis
van den Heuvel, Noa
March 2025 -
Educating and entertaining positioning of art museum augmented reality (AR) apps and consumers’ willingness to pay Master Thesis
Bulmane, Liene
March 2025 -
Eco-labeling: are message framing and emotions the solution to promote sustainable food products? Master Thesis
Roecker, Camille
March 2025 -
Digital Evolution or Revolution: Navigating the Intersection of AI-Generated Imagery, Baby Schema Elements, and Gender Differences in Marketing Psychology Master Thesis
van Duikeren, Sep
March 2025