Marketing Management
Collection
Collection
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Nudging beverage choice in social settings Master Thesis
Verhagen de Winter, Chantal
December 2019 -
Is Attitude the Answer? The moderating effect of environmental attitude on the relationship between price premiums and green purchase intention Master Thesis
Vos, Lotte
October 2019 -
Leveraging social media for promoting purposes in the publishing industry Master Thesis
Pernin, Lise
September 2019 -
Brands taking stands: The effect of using social ‘hot’ topics in product advertising on brand attitude and consumer purchase intentions with the moderating role of consumer cause-involvement and the mediating role of guilt Master Thesis
Lieshout, Lucienne
September 2019 -
The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay Master Thesis
Cerecedo Zhu, Alejandro
September 2019 -
Hedonic shopping motivations across channels: Is shopping online as enjoyable as offline? Master Thesis
Spasojevic, Anita
September 2019 -
The power of a personal touch Master Thesis
Battista, Cecilia
September 2019 -
Optimizing search advertisements with consumer involvement Master Thesis
Jespers, Wessel
August 2019