Marketing Management
Collection
Collection
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Impulse buying in the digital age: The interaction between website designs, personality traits and mental states Master Thesis
Georis, Jeanne
August 2019 -
The effects of disgust and anger on impulsive buying behavior, and the moderating effects of self-control and emotional stability Master Thesis
Behonek, Lisanne
August 2019 -
Exploring the boundary conditions of nudging: Can nudging increase consumption of edible insects? Master Thesis
van der Gaag, Robin
July 2019 -
Unboxing decision delegation from information search to purchase: the antecedents of relinquishing decision making Master Thesis
Vymeták, Zita
July 2019 -
Consumers' response in location-based advertising: an examination of impulse buying intention and brand attitude Master Thesis
Piket, Britt
July 2019 -
How could a brand-sponsored post effectiveness on Instagram be affected and moderated by the origin and type of influencer and ethnocentrism? Master Thesis
Gaydarova, Sofia
July 2019 -
To "cut" the need for meat: on the power of emotions and that over men Master Thesis
Warmer, Rachel
July 2019 -
The role of regulatory focus and emotions in product evaluation Master Thesis
Dekker, Eline
July 2019