Erasmus University Thesis Repository Publications by Year
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Marketing Management

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  • Virtual Influencers: Failing the Ultimate Test of Humanity? An Analysis of the Effectiveness of Virtual and Human Influencers on Purchase Intention. Master Thesis

    Leenart, Lisanne

    November 2022
  • Understanding Consumer Preferences with New Technologies: Web Eye Tracking, Mouse Tracking and Adaptive Tasks Master Thesis

    Feng, Sonia

    November 2022
  • Advertisement comfort observed through all personality traits. Master Thesis

    Boeren, Laurens

    November 2022
  • Obedience to Algorithm Master Thesis

    Liu, Ziwei

    November 2022
  • To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. Master Thesis

    van Holten Charria, Lucca

    September 2022
  • Sustainable Fashion Marketing: The Impact of Instagram Advertisements on Young Costumers’ Attitudes and Purchase Intention Towards Downcycled and Upcycled Fashion Master Thesis

    Soffiati, Fabiola

    September 2022
  • When more is more: The effect of mixed appeals on donation behavior in charity advertising Master Thesis

    Kok, Mariska

    September 2022
  • Are we telling people what they need to know? Exploring Message Framing of Consumption Risks to Promote Behavioural Intention Master Thesis

    Lucas, Floor

    September 2022
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