2014-08-07
Online consumer reviews and affiliate marketing
Publication
Publication
Uncovering determinants of credibility in reviews written by affiliates
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Bruggen, G.H. van, Gelper, S.E.C. | |
hdl.handle.net/2105/20015 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zorn-Aguirre, H.L.F. (2014, August 7). Online consumer reviews and affiliate marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/20015
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