Online consumer reviews and affiliate marketing: Uncovering determinants of credibility in reviews written by affiliates

Additional Metadata
Keywords	Consumer reviews, Online reviews, Affiliate marketing, Credibility, Rewards, Word of mouth (WOM)
Thesis Advisor	Bruggen, G.H. van, Gelper, S.E.C.
Persistent URL	hdl.handle.net/2105/20015
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zorn-Aguirre, H.L.F. (2014, August 7). Online consumer reviews and affiliate marketing: Uncovering determinants of credibility in reviews written by affiliates. Marketing Management. Retrieved from http://hdl.handle.net/2105/20015

Online consumer reviews and affiliate marketing