The impact of value congruence on employees being able to ‘live the brand’ of an organization

Additional Metadata
Keywords	Value congruence, Brands Commitment, Employees, Brand identification, Sustainability, Trust
Thesis Advisor	Rekom, J. van, Shemla, M.
Persistent URL	hdl.handle.net/2105/20016
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Köhnemann, J. (2014, August 31). The impact of value congruence on employees being able to ‘live the brand’ of an organization. Marketing Management. Retrieved from http://hdl.handle.net/2105/20016

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