The impact of value congruence on employees being able to ‘live the brand’ of an organization

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Keywords	Value congruence, Brands Commitment, Employees, Brand identification, Sustainability, Trust
Thesis Advisor	Rekom, J. van, Shemla, M.
Persistent URL	hdl.handle.net/2105/20016
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Köhnemann, J. (2014). The impact of value congruence on employees being able to ‘live the brand’ of an organization. In Marketing Management.http://hdl.handle.net/2105/20016

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