How to address bilingual markets: Bilingual advertisement in a bilingual environment

Additional Metadata
Keywords	Bilingualism, Advertising
Thesis Advisor	Puntoni, S., Fuchs, C.
Persistent URL	hdl.handle.net/2105/20021
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tinkhauser, G. (2014, August 21). How to address bilingual markets: Bilingual advertisement in a bilingual environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/20021

How to address bilingual markets