How to address bilingual markets: Bilingual advertisement in a bilingual environment

Additional Metadata
Keywords	Bilingualism, Advertising
Thesis Advisor	Puntoni, S., Fuchs, C.
Persistent URL	hdl.handle.net/2105/20021
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tinkhauser, G. (2014). How to address bilingual markets: Bilingual advertisement in a bilingual environment. In Marketing Management.http://hdl.handle.net/2105/20021

How to address bilingual markets