Do consumers who suffer from more severe service failures feel more powerless and therefore become less willing to pay for a potentially risky new service?

Additional Metadata
Keywords	Service failure, Willingness to pay, Consumer behaviour, Powerless
Thesis Advisor	Consiglio, I., Burmeister, K.
Persistent URL	hdl.handle.net/2105/20028
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Luppi, E. (2014, August 31). Do consumers who suffer from more severe service failures feel more powerless and therefore become less willing to pay for a potentially risky new service?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20028

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