2014-08-07
Geographic targeting and effectiveness of mobile campaigns
Publication
Publication
A study on location sensitive mobile coupons
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Aydin, Z., Tsekouras, D. | |
hdl.handle.net/2105/20035 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Papadakis, D. (2014, August 7). Geographic targeting and effectiveness of mobile campaigns. Marketing Management. Retrieved from http://hdl.handle.net/2105/20035
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