Geographic targeting and effectiveness of mobile campaigns: A study on location sensitive mobile coupons

Additional Metadata
Keywords	Location based, Coupons, Effectiveness, Marketing
Thesis Advisor	Aydin, Z., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/20035
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Papadakis, D. (2014, August 7). Geographic targeting and effectiveness of mobile campaigns: A study on location sensitive mobile coupons. Marketing Management. Retrieved from http://hdl.handle.net/2105/20035

Geographic targeting and effectiveness of mobile campaigns