2014-08-31
How to signal quality to consumers
Publication
Publication
The combination of process-related certification seals, brands and price on consumers' perceived quality and purchase intention
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, , , , , | |
Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/20056 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sangalli, L. (2014, August 31). How to signal quality to consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/20056
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