How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products?

Additional Metadata
Keywords	Certification, Scepticism, Claims
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20087
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hes, B.R. (2014). How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products?. In Marketing Management.http://hdl.handle.net/2105/20087

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