2014-08-27
How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products?
Publication
Publication
Additional Metadata | |
---|---|
, , | |
Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/20087 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hes, B.R. (2014, August 27). How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20087
|