How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products?

Additional Metadata
Keywords	Certification, Scepticism, Claims
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/20087
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hes, B.R. (2014, August 27). How can companies that claim to behave in a sustainable way convince possibly sceptical consumers to buy their products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20087

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