Driving product success through phonetic symbolism and brand name meaningfulness

Additional Metadata
Keywords	Brand names, Phonetic symbolism, Market share
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/20122
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Savenije, M. (2014, August 21). Driving product success through phonetic symbolism and brand name meaningfulness. Marketing Management. Retrieved from http://hdl.handle.net/2105/20122

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