Driving product success through phonetic symbolism and brand name meaningfulness

Additional Metadata
Keywords	Brand names, Phonetic symbolism, Market share
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/20122
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Savenije, M. (2014). Driving product success through phonetic symbolism and brand name meaningfulness. In Marketing Management.http://hdl.handle.net/2105/20122

Publication