Do brands still matter?: Investigating the role of brand strength in online reviews across search and experience goods

Additional Metadata
Keywords	Brands, Brand equity, Online reviews
Thesis Advisor	Bruggen, G.H. van, Gelper, S.E.C.
Persistent URL	hdl.handle.net/2105/20125
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Frequin, J.R.J. (2015). Do brands still matter?: Investigating the role of brand strength in online reviews across search and experience goods. In Marketing Management.http://hdl.handle.net/2105/20125

Do brands still matter?