How do social cue characteristics of an implicit brand endorser influence a peer’s decision to ‘like’ brand fan pages on Facebook?

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Keywords	Brands, Facebook, Trust, Similarity, Attractiveness
Thesis Advisor	Gelper, S.E.C., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/20132
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Todorova, E.V. (2014, August 7). How do social cue characteristics of an implicit brand endorser influence a peer’s decision to ‘like’ brand fan pages on Facebook?. Marketing Management. Retrieved from http://hdl.handle.net/2105/20132

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