How do social cue characteristics of an implicit brand endorser influence a peer’s decision to ‘like’ brand fan pages on Facebook?

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Keywords	Brands, Facebook, Trust, Similarity, Attractiveness
Thesis Advisor	Gelper, S.E.C., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/20132
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Todorova, E.V. (2014). How do social cue characteristics of an implicit brand endorser influence a peer’s decision to ‘like’ brand fan pages on Facebook?. In Marketing Management.http://hdl.handle.net/2105/20132

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