Deal characteristics as determinants of success of social coupon campaigns

Additional Metadata
Keywords	Deal characteristics, Price promotions, Coupons
Thesis Advisor	Gelper, S.E.C., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/20142
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fischer, A. (2014, August 29). Deal characteristics as determinants of success of social coupon campaigns. Marketing Management. Retrieved from http://hdl.handle.net/2105/20142

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