Deal characteristics as determinants of success of social coupon campaigns

Additional Metadata
Keywords	Deal characteristics, Price promotions, Coupons
Thesis Advisor	Gelper, S.E.C., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/20142
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fischer, A. (2014). Deal characteristics as determinants of success of social coupon campaigns. In Marketing Management.http://hdl.handle.net/2105/20142

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