Sounds right: Market share effects of phonetic symbolism across product dimensions

Additional Metadata
Keywords	Brand names, Phonetic symbolism
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/20146
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kosztolányi, M. (2014). Sounds right: Market share effects of phonetic symbolism across product dimensions. In Marketing Management.http://hdl.handle.net/2105/20146

Sounds right