Mobile paid search advertising: An analysis of descriptive content ads vs. commercial content ads

Additional Metadata
Keywords	Advertising, Mobile marketing, Sponsored search, Google
Thesis Advisor	Aydin, Z., Koroleva, K.
Persistent URL	hdl.handle.net/2105/20157
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schipani, D. (2014, July 31). Mobile paid search advertising: An analysis of descriptive content ads vs. commercial content ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/20157

Mobile paid search advertising