Mobile paid search advertising: An analysis of descriptive content ads vs. commercial content ads

Additional Metadata
Keywords	Advertising, Mobile marketing, Sponsored search, Google
Thesis Advisor	Aydin, Z., Koroleva, K.
Persistent URL	hdl.handle.net/2105/20157
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schipani, D. (2014). Mobile paid search advertising: An analysis of descriptive content ads vs. commercial content ads. In Marketing Management.http://hdl.handle.net/2105/20157

Mobile paid search advertising