Cracking the code of country-specific branding in the cosmetic industry

Additional Metadata
Keywords	Placebo effect, Country of origin, Branding, Cosmetics industry/market/sector
Thesis Advisor	Bergh, B. van den, Puntoni, S.
Persistent URL	hdl.handle.net/2105/20213
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boelen, M. (2014). Cracking the code of country-specific branding in the cosmetic industry. In Marketing Management.http://hdl.handle.net/2105/20213

Publication