Cracking the code of country-specific branding in the cosmetic industry

Additional Metadata
Keywords	Placebo effect, Country of origin, Branding, Cosmetics industry/market/sector
Thesis Advisor	Bergh, B. van den, Puntoni, S.
Persistent URL	hdl.handle.net/2105/20213
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boelen, M. (2014, August 29). Cracking the code of country-specific branding in the cosmetic industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/20213

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