How to communicate corporate social marketing to improve ad liking: A Häagen-Dazs case

Additional Metadata
Keywords	Social marketing, Haagen-Dazs, Product liking, Advertising
Thesis Advisor	Looman, J.L., Baren, E.A. van
Persistent URL	hdl.handle.net/2105/20245
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sopeña Alvarez, L. (2014, August 31). How to communicate corporate social marketing to improve ad liking: A Häagen-Dazs case. Marketing Management. Retrieved from http://hdl.handle.net/2105/20245

How to communicate corporate social marketing to improve ad liking