2014-08-31
How to communicate corporate social marketing to improve ad liking
Publication
Publication
A Häagen-Dazs case
Additional Metadata | |
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, , , | |
Looman, J.L., Baren, E.A. van | |
hdl.handle.net/2105/20245 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Sopeña Alvarez, L. (2014, August 31). How to communicate corporate social marketing to improve ad liking. Marketing Management. Retrieved from http://hdl.handle.net/2105/20245
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