How to communicate corporate social marketing to improve ad liking: A Häagen-Dazs case

Additional Metadata
Keywords	Social marketing, Haagen-Dazs, Product liking, Advertising
Thesis Advisor	Looman, J.L., Baren, E.A. van
Persistent URL	hdl.handle.net/2105/20245
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sopeña Alvarez, L. (2014). How to communicate corporate social marketing to improve ad liking: A Häagen-Dazs case. In Marketing Management.http://hdl.handle.net/2105/20245

How to communicate corporate social marketing to improve ad liking